Compare three stories of suspense Essay

It tells the story of a man on a steam liner who unintentionally falls overboard whilst he is alone on the deck of the ship. This story, unlike the others, is written in the third person. This doesn’t greatly impinge on the whole impact of the story although it might be easier to envision yourself in the man’s position if it was written in the first person; it would cause the reader to be more familiar with the story. However, reading a story in the third person can occasionally help you look upon the event more visibly because you are looking at the story happening in your mind when you are reading. The technique of writing in the third person in this story has worked to its advantage since it has done just that. When reading â€Å"Man Overboard†, I detected that Churchill supplied a lot of information about the locale of the story so I was able to create a very vivid image in my mind of the story. I felt I could see the story happening. This story is written in prose but contains elements of verse, like â€Å"Frankenstein†. Verse in â€Å"Man Overboard† is used to show that there are parts of a song being sung during the story and that everybody else on the ship is occupied with singing the song whilst the man is in the water. This isolates the man from the rest of the people making it seem that there is little chance that he will be rescued. It shows he is alone and that no one has noticed what has happened to him, which creates a strong feeling of fear and death. If this story were to be made into a film, I can imagine the song haunting the background of the scene where he is shouting for help. The song plays a very important part in the story: it is what causes the death of the man because it is the barrier between him and the rest of the people on board. The characters in each story are men and in â€Å"The Raven† and â€Å"Man Overboard† they remain nameless. I think this is either to create a mysterious atmosphere where the reader is wondering their name or because they haven’t lived to tell their story to anyone human. I think that if the men were both named in â€Å"The Raven† and â€Å"Man Overboard†, the stories may have been more memorable because there would have been a name people could talk about to go with the story. It makes the men look more unfortunate if they don’t have names because it showed that maybe they didn’t use them because they didn’t come into contact with many people. Both of the men didn’t encounter another human in the stories so they weren’t able to use their names either, for example, in conversation. Frankenstein and the man in â€Å"The Raven† are quite similar in the fact that they are both mentally affected by what they have been through in the story. The only character with an evident history is Frankenstein. This is because the story of â€Å"Frankenstein† is a novel and novels supply many details concerning the history of events, plots and characters. Frankenstein had a stable childhood. He was loved and admired by his parents. He was their â€Å"plaything and idol†. From the quality of his childhood, it seemed there would be a fortunate and successful life in store for Frankenstein but things change as he is ‘punished for offending naturei. We are first introduced to Frankenstein in Walton’s letters in the prologue. Walton is very curious about this â€Å"man in so wretched a condition† whom he has taken on board his vessel. This makes the reader wonder what this man has been through and why he is ill because it is evident he has experienced a lot. Small hints of Frankenstein’s story are given away by his actions described by Walton in the letters. â€Å"He is continually on deck, apparently watching for the sledge that preceded his† and he â€Å"seeks one who fled from him†. Walton and his men on board are very curious about Frankenstein and the reader would be building up the same feelings here too, especially as Frankenstein wants to tell his story. He has the urge to tell someone what he has been through. The reader would believe that if he has the urge to tell the story, it must be good. This is the same with Poe’s characters. The man in â€Å"The Raven† wants to tell his story. He includes every detail of how he felt, what happened and what he were thinking about. This helps the reader to fully understand what is happening in the story so they can begin to imagine exactly what the character experienced. Poe wrote every verse containing as much detail as possible to make sure the reader would perceive a very vivid image of the story. For example, in verse two, the last two full lines say â€Å"From my books surcease of sorrow – sorrow for the lost Lenore, For the rare and radiant maiden whom the angels name Lenore†. We learn three things from these two lines that are important in the plot. The man feels sorrowful because he has lost someone named Lenore whom he must love because he describes her as â€Å"rare and radiant† and he is trying to distract himself from his melancholy feelings by reading his book. In â€Å"Man Overboard† the first thing we are told is about the man is that â€Å"It was little after half-past nine when he fell overboard†. This removes most suspense from the story because you know what happens in the middle and you could start to think about the ending from the very first sentence. However, it could make a reader curious as to why he fell over board and so they would be eager to read on. We don’t learn much about the man during the story because things happen so fast. We know he was liked by the other passengers because â€Å"he had been listening to the music and joining in the songs† before he went out on deck and he is heading to India on the mail steamer. From the way he is written about I think the man enjoyed being alone. He is very nostalgic and reflective and maybe this is why he was so vulnerable in the event that followed and gave up easily. The settings of â€Å"Man Overboard† and the prologue of â€Å"Frankensteini ‘ are very similar. They are set in the ocean. This part of â€Å"Frankenstein† is set in the Arctic, which is a place many people had no knowledge of or had explored in the nineteenth century. â€Å"Man Overboard† is set in the Red Sea. This creates a completely different mood to â€Å"Frankenstein† but still contains a feeling of danger in that there is no one near-by. Setting a story in a desolate location creates a feeling of uncertainty and adventure and the feeling that anything could happen because the place is unfamiliar. If a place were far from populated land, it would make it harder to survive if anything went wrong and it is known that in the sea things can sink and people can drown very easily. Phrases used to describe a sense of place in the Arctic such as â€Å"stiff gales†, â€Å"floating sheets of ice indicating the dangers of the region†, and â€Å"many hundred miles from any land† make it sound a very dangerous place. Many people hadn’t experienced the environment of such a place during the time Shelley wrote â€Å"Frankenstein† which made it harder to imagine and therefore more frightening. It would be more frightening to someone reading this one hundred years ago because they would have less knowledge of the world surrounding them. The way the setting in â€Å"Man Overboard† is described is a contrast to this image of the Arctic. The Red Sea is said to be â€Å"warm† and the surfaces of the water are â€Å"still† but there is one sentence that makes me think of the ocean as a more horrific thing. When it says, â€Å"The mail steamer was hurrying through the Red Sea in the hope of making up the time which the currents of the Indian Ocean had stolen† it made me think that if the ocean could steal time, then it could be capable of stealing life. That sentence contains a very powerful metaphor that adds a slight amount of suspense to the otherwise calm settings being described. The moon adds a lot of atmosphere to the setting. Where the moon is hidden behind the clouds in the beginning, it suggests that it will be harder to notice the man falling overboard because there is less light. The moon and clear sky reflect the man’s emotions in the beginning. The man is calm when the atmosphere is calm. When the moon comes out from behind the clouds at the end when the shark is moving towards the man, it reinforces that God had heard his appeal and sheds light on the man’s last moments. Churchill probably created a calm atmosphere to make the event of the man falling overboard more dramatic because most elements of suspense were removed from the plot in the first line. A contrasting event to the setting it happens in is different to what happens in â€Å"Frankenstein† and â€Å"The Raven† where the horrific parts of those stories are set in bleak, dark, mysterious locations. For example, when Frankenstein creates his being and gives it life for the first time â€Å"it was on a dreary night in November†. This tells us that it was in winter when it was cold, there are no leaves on trees and there is less life to witness this terrible crime that Frankenstein was about to commit. Phrases such as â€Å"the rain pattered dismally against the panes† and â€Å"the candle was nearly burnt out† make the waking of the monster more terrifying because it is dark and stormy. The monster would have been able to attack Frankenstein in the dark without anyone knowing and it would have been harder for him to escape. As a result of the monster’s appearance, Frankenstein fears his own creation even though he doesn’t know him. â€Å"A mummy again endued with animation could not be so hideous as that wretch. † This prejudice adds to the suspense and the reader would start to wonder about the destiny of the monster and how people will react to him. The monster would definitely be more terrifying to someone reading the story in the nineteenth century because horror was just being introduced for the first time and people would have been shocked at the sound of the appearance of such a creature. Each time Frankenstein meets his creation, the weather is gloomy or stormy. After the monster has murdered Frankenstein’s brother, William, he reveals himself to Frankenstein on the horizon when â€Å"A flash of lightening illuminated the object†. Stormy weather has always been linked with horror stories because many people fear storms. Storms would have been more frightening in the nineteenth century because again, people wouldn’t have known as much about them as scientists do today. The one time when the weather is calm when Frankenstein meets his monster is when the monster tells of his travels. The atmosphere is happier when the monster tells Frankenstein of how he was kind hearted and how he learnt to speak all by himself. It creates a feeling of new life in the setting although it is still set in winter. In â€Å"The Raven†, Poe uses the same ideas of a stereotypical horror setting to match the image of the Raven and how it signified an omen of death in the nineteenth century. Phrases such as â€Å"the air grew denser† make me think of suffocation, which leads to death. This story is set at night and in â€Å"the bleak December† similar to the creation of the monster in Frankenstein. Being alone at night is like being alone in the sea where there are no people to help if you are in trouble. Each story contains lifeless settings to inspire horror in the story by making the characters appear alone and vulnerable. The three stories open very differently because of the different forms they are written in: novel, short story and poem. When Frankenstein begins his story, he starts with his history and talks about his childhood. As his childhood was happy and healthy, the mood of the first three chapters are happy as he talks about the highlights of his childhood, such as Elizabeth, his â€Å"companion†. The opening of this story contradicts the rest of it where normally if someone has a good childhood they go on to lead a successful life. Shelley probably did this to make the events of the story less expected and more upsetting, as Churchill did in â€Å"Man Overboard†. â€Å"Man Overboard†, the short story, opens with the main plot being revealed. I think that making an opening quite short can leave a lot of space for detail in the middle, especially in a short story, which may make the story more effective in the end. The opening of â€Å"The Raven† provides a little history of the character and actually lasts for six verses until the Raven enters in the seventh verse. This builds up a lot of suspense because the entry of the Raven keeps getting delayed because the man is continually trying to guess what is tapping at his door. In verse five there is a lot of suspense built up when it says â€Å"But the silence was unbroken, and the stillness gave no token,† because there is something at the man’s door but it is not clear what it is. The atmosphere in the opening of â€Å"The Raven† is similar to the atmosphere all the way through the story, unlike â€Å"Man Overboard† and â€Å"Frankenstein†, where the mood of the stories changes more frequently. The characters in the three stories each get disturbed by a being that is not human. This definitely adds a deeper sense of horror to the stories because we have less knowledge of other creatures compared to ourselves so they appear more powerful to us. How frightening a person finds the creature in each story depends on how society perceives the creature at that time, which would directly affect the reader’s opinion. For example, in the nineteenth century when â€Å"The Raven† was written, ravens were considered as a very significant omen of death. The public feared the dark and sinister presence of ravens because they were thought to be present only at times of death. I remember watching a film set in the late nineteenth century in which there was a funeral and burial scene. In the corner of the screen sat perched in a tree there was a raven looking down on the event. It was almost as if the raven were watching the consequences of his presence. The man in â€Å"The Raven† believes that the raven that has visited him is an omen of death because it calls it a â€Å"prophet, thing of evil, devil† and enquires to whether the â€Å"Tempter† sent it, which means he thinks either God or the Devil has sent it. He also enquires about his destiny and if he will meet Lenore again. He believes the raven has the power to know all. In â€Å"Frankenstein†, Shelley also talks of the Devil and compares Frankenstein’s creation to â€Å"a thing such as even Dante could not have conceived†.

Advanced Practice In Nursing Cultural competence in the field of advanced practice in nursing

Culture is an essential component of the world because it provides individuals with their own ways of dealing with daily activities.   Culture also allows each country to uphold their own principles and attitudes, based on how they perceive issues.Analysts consider culture as a mental scheme that has shaped each population to its own characteristic features.   In the field of nursing, it is important to understand the concept of culture because these healthcare professionals are responsible for providing medical services to any individual in need, regardless of cultural background (Torres, 2009).It is thus imperative that advanced practice nurses are adept with the differences in culture, in order for them to delivery the best quality of healthcare that could be provided to the patient.Cultural competence pertains to the ability to recognize differences in culture and still be able to professionally deliver their services to the client, regardless of ethnic background (Verma et a l., 2009).   It has been earlier established that cultural competence can be achieved in several ways.One of the most straightforward methods is through learning different cultures and applying such knowledge at the actual workplace (Campinha-Bacote, 2009).It should be noted that patients from other countries who seek medical attention in the hospital may carry different values, as well as beliefs, from what is commonly accepted or considered as a norm.   The valuable knowledge and understanding of these differences may thus influence the success of treatment by influencing the patient to adhere to the suggested therapy (Pumariega et al., 2009).The issue of cultural competence is a relatively new concept in the field of nursing and this is mainly due to the significant increase in migration around the world (Sperber, 2009).   It is thus normal to see that a city, state or country is inhabited by several nationalities because these migrants opted to find a better place for them to settle in.In addition, it is a common occurrence that these recent migrants succumb to medical conditions and thus they need to seek medical attention at the nearest healthcare institution.   It may thus be possible that a foreign-born patient will seem shocked at the method of medical attention that is given to him in a Westernized hospital (Im et al., 2009).Cultural competence is thus a critical factor in the healthcare field because it may influence both the success of the treatment and the extent of cost for provide healthcare to the patient (Werkmeister-Rozas and Klein, 2009).There are several theories that attempt to explain the concept of cultural competence.   The theory concocted by Campinha-Bacote (1994) describes that attainment of competence in culture is gained through a continuous effort in learning and applying the lessons to the nursing professional immediate environment.This theory is associated with the gain of awareness there are definitely differences in cultural backgrounds among individuals and thus any interactions between individuals should be characterized with recognition of these differences.Nursing professionals should thus be actively conscious of the attitudes and beliefs of their patients and this may be observed through the mutual exchange that the nursing professional will impart to the patient during medical treatment.The theory also teaches the meaning of cultural knowledge, which pertains to the process of accepting that certain ethnic groups follows particular beliefs that may or may not be parallel to what is considered the norm in the Western world.The Campinha-Bacote theory also educates the nursing professional of the concept of cultural skill.   This topic involves the actual application of the lessons that the nursing professional has learned on the patient that he is currently taking care of.The nursing professional has been trained to recognize a number of cultural backgrounds and thus it is expected that this healthcare worker could positively identify the patient’s culture through the answers he provides to him from interviewing him upon presentation at the hospital.The Campinha-Bacote theory also employs a form of exposure of the nursing professional to different cultures.   This may be done in the form of engagement in a nursing care facility that is known to maintain patients of varied cultural backgrounds.   The exposure of the nursing trainee to such environment may be helpful in instilling a sense of variation that is normally present in all situations and places around the world.  Another theory that explains the concept of cultural competence is that designed by Lipson and Steiger (1996).   This alternative theory is based on the concept the self-care is a universal characteristic that encompasses all cultural backgrounds.   The approach thus upholds the idea that every individual strives to take care of themselves, as well as the other members of their fam ily.Taking care and giving concern to the community and the society is also covered under the theory of Lipson and Steiger (1996).   The theory thus believes every individual is responsible for maintaining a healthy lifestyle, regardless of cultural backgrounds.Processes such as health promotion, as well as prevention of disease, are thus included in this theory.   It is also expected that the advanced practice nurse carries a perspective that there are different cultures that exist in society and that three major elements comprise this approach.  The element of self pertains to the personal principles and morals of a patient, which in turn influence his interaction with other people.   The element of the other individual identifies the need to recognize and understand the patient himself, as well as his immediate family.This connection needs to be considered because every individual is interconnected to another individual as he continuously circulates in his own particular social unit.The third element, known as the context, pertains to the employment of the knowledge that the advanced practice nurse has acquired regarding cultural differences and competence.   The combination of these three elements thus ensures the success in understanding cultures of patients.The Banks and McGee theory (1989) describes that competency in the area of culture involves the application of care, as well as safety, in the treatment of different ethnicities.   Culture competence is thus a gradual process of learning different cultures, as well as reflecting on the prime variations of each human population.The understanding of cultures allows an advanced practice nurse to instill a caring and safe environment for every patient.   The concept of learning that is associated with the Banks and McGee theory (1989) thus requires that an advanced practice nurse is adept in identifying the cultural background of the patient, including the type of language that he commonly e mploys for communication.In cases when the nursing professional is not familiar with the patient’s language, he should immediately find an interpreter who can help in communicating what is essential to be performed in the hospital.The theory thus upholds an important concept in cultural competency and that is the advanced practice nurse should be aware and recognize his responsibility to perform additional measures in order to make the patient feel that he is being cared for and understood as well.It will be difficult to treat a patient who does not understand a single word that the physician or nurse is doing, especially when it involves administration of a drug or conducting a medical test.If the patient understands the reasons behind a specific medical procedure, it is most likely that the patient will allow the healthcare professionals to conduct this procedure and would even adhere to any directives that the physician or nurse would suggest.Cultural competency is an impo rtant area in the field of healthcare because it dissolves any barriers that may hinder the administration of a medical treatment.Awareness and understanding of difficulty cultures also expand an advanced practice nurse to be more accepting of different backgrounds and perform their tasks without prejudice or bias towards the patient.   Cultural competency may also indirectly influence the success of a medical treatment and also facilitate in promoting patient adherence.ReferencesBanks, J.A. and McGee, C.A. (1989).   Multicultural education. Needham Heights, MA: Allyn and Bacon.Campinha-Bacote, J.   (1994).   Cultural competence in psychiatric mental health nursing. Nursing Clinics of North America, 29, 1–8.Campinha-Bacote, J.   (2009).   A culturally competent model of care for African Americans.   Urology and Nursing, 29, 49-54.

World Religions Report Scientology Essay Example | Topics and Well Written Essays - 2000 words

World Religions Report Scientology - Essay Example According to scientology, it is believed that human beings are immortal beings who exist in spiritual forms usually called ‘thetan,’ meaning that they are only trapped on Earth in their physical body. According to scientologists believes, individuals discover are supposed to discover for themselves, the works of scientology by putting into practice all the principles and observing the results. Through scientology methods; individuals are believed to be able to achieve great spiritual awareness, through a method referred to as; ‘Auditing’ or ‘Training’. From these people are able to scale up from level to level a process called ‘the bridge to total freedom’. The progress typically involves three basic stages that is; ‘preclear,’ ‘clear’ and finally ‘operating Theatan’ (Ron Hubbard, 2007). Name Location and Review of the Site The Mormon Church was formally known as the ‘Church of Jesus Chri st of Latter day Saints’ the church has many temples across the globe with the majority concentrated in the United States. I visited the Bountiful Utah Temple which is located in North America in a place called Utah. The church is built high among the famous Bountiful East bench foothills. It offers a skeptical view which extends to far to the ‘Great salt Lake’. It was the eighth temple in Utah, the first having been built in Davis Country. The Bountiful Utah Temple represents one of the two temples which are normally dedicated by President Howard W, at the time he was the president of the church (The other temple is the Orlando Florida Temple). The people living around this region are political conservatives compared to the other people in the outskirts of this region. This was the major drawback in information gathering. Interview Summary I have always had an unexplored passion in scientology due to the fact that it is comparatively new religion with a lot of u nknown secrets. When I met a guy called Brian, he was open and willing to talk to me about many aspects of this religion and below is some of the major issues we tackled at length as we communicated. A summary of conversation interview with Brian-a Scientologist Mike: have you ever been interviewed by someone like me before? Brian Wenger: yes indeed, but the topic was not precisely on scientology as you would wish to do, I have had friends and strangers questioning me on various topics but not one had hit the same thing as you did, and I believe this is what gave me some interest to talk to you as I will be sharing one of the things I hold so dear at heart with a stranger. Mike: I have always wondered and had passion in knowing more about scientology, I am always keen and eager to learn new things that are different from the normal societal values and teachings that I belong. When I met you the first question that rung into my mind was, how you heard and became a member of scientolo gist religion. Brian Wenger: I was introduced to scientology by my dad Mike: Ah so you grew up knowing it? Brian Wenger: Well, kind of. He and my mum had been in transcendental meditation. At fist I saw that it was weird, but as time went by I became curious and began looking at some stuff they were bringing home like some articles about scientology. They were committed Mennonite and as such, this religious thing was always around me. Mike: How long have you practiced this faith? Brian Wenger: I can say over 24 years now Mike: What religion or faith did you practice before scientology? Brian Wenger: just as I said, I learned about scientology when I was still young, and my parents

War 1812 Essay Example | Topics and Well Written Essays - 500 words

War 1812 - Essay Example The issue of the war was multiple and mostly was concerning economic problems between the countries. Among them was economical restrictions for American merchants on British territory, complicity of trading conditions and eventually the main reason was aspiration of the United States to become free from dependency on Britain. As far as Britain was busy with paying attention to Napoleon and his actions British authorities had to give up on their fighting for American colonies and this laid the main fundamentals of the United States as a young independent country. Ever since then the economic growth of the US started increasing rapidly. First of all, the consequences of the war were quite ambivalent. On the one hand Americans had great losses and demolition on their territory but on the other hand they got huge economic compensation. Historical and economic researches stated that even though it is impossible to count certain cost of losses still the United States got great economic impulse as their market became independent from foreign colonialists (Hickey 1989). In addition, the US got the compensation from the United Kingdom which definitely increased national funds. With the opening of the boundaries between the USA and the rest of the world economic growth started increasing rapidly. American merchants increased the amount of their trading operations and it pushed the development of different industries. Thus, production of goods grew and national economy started to develop faster. Furthermore, except for the economic independence the United States got from the war, if to take a look at the consequences of the war broaden we can see some great social-economic changes. The war led to the start of the changes from feudal system with its slavery to more capitalistic formation of the state. Evidently the decrease of the

LAB REPORT Example | Topics and Well Written Essays - 750 words

Lab Report Example The ultimate intention is to determine the polarity of these molecules based on the relative electro-negativities of the atoms relating to the molecular hence stating whether a molecule is either polar or nonpolar. It has been generally known that a non-polar solvent will often dissolve a nonpolar molecule but not a polar molecule. It is therefore to a large extent, necessary to understand the theory behind the polarity of a molecule. This information will be critical in making of prudent decisions in certain chemical practices such as extractions and separations. This report therefore practically looks at the various steps taken to concluding on the polarity of certain molecules. Prominently used in the procedure is the VPESR theory. The VPESR theory seeks to predict molecular shapes of compounds from their Lewis structure since the molecular formulas have no direct relationship to the shape of molecules. According to the VSEPR theory the molecule will take up the geometry so as to minimize valence electron repulsion in the central atom of the molecule. In addition, the presence of lone pairs and the number of valence electrons majorly influence this geometry. There are various geometries which a molecule can adopt. These include; linear, trigonal planar, tetrahedral, trigonal pyramidal and octahedral geometries. After the molecular shape has been obtained the polarity of a molecule can be predicted based on the presence of polar bonds. A bond is polar or non-polar based on the electro-negativities of the atoms in the bond. The greater the difference in electro-negativities the more polar the bond. The atom with a greater electro -negativity tends to pull the shared electrons towards themselves, hence giving them a partial negative charge and leaves the adjacent atom with a partial positive charge, thus polarity. The symbol for a dipole moment of a polar bond is -|-- > with

Financial_Managment Essay Example | Topics and Well Written Essays - 3000 words

Financial_Managment - Essay Example The other significant cash flows include the firm’s cash flows from operations. These are derived by first getting the revenues after multiplying the forecasted sales volume to the sales price. After getting the revenues, the variable costs for labor and variable costs for materials are subtracted the gross contribution margin is derived. By deducting the additional fixed costs for the project and the depreciation expenses with the absence of income taxes in the analysis is derived, the incremental profit which is also the incremental cash flow. This incremental operating cash flow is significant in the latter analysis for getting the net present value and internal rate of return. The forecasted operating cash flows for the company are as follows: 1350000 in 2008, 1150000 in 2009, 1850000 in 2010, 1100000 in 2011, and 450000 in 2012. The last significant cash flow figure is the terminal cash flow which is comprised of the salvage value of the machinery as well as the recovery of working capital. The salvage value is derived getting the 10% of the purchase price of the machinery amounting to 425,000, which are the estimated selling price of the machinery after five years. The recovery of the working capital at the end of the project amounts to 1350000 in 2012. The total cash flows are then computed according to the year when they occurred. After the significant cash flows are computed, the time value of money should be considered as regards the timing of the cash flow in order to assess the investment well. Because of the time value of money, we need to bring the total cash flows and get their present value using the 12% hurdle rate as discount factor. By getting the present value of the cash flows then deducting the initial investment, we get a net present value of 777,745. The rule of thumb for getting the net present

Serivice Performance Marketing Research Paper Example | Topics and Well Written Essays - 750 words

Serivice Performance Marketing - Research Paper Example Levels of service performance are defined on the basis of two main principles: indicators related to results of the organization’s performance and indicators related to determinants of the results. Moreover, an introduction of innovations and improvement in the sphere of management and customers’ needs satisfaction are basic pillars of modern companies’ performance (Carraher et al, 2006). Service performance in the Eastern world companies Therefore, there are possible steps of service performance of the organizations: to compare real and expected performance levels of the organization, to define relevant actions, to take appropriate actions. Thus, for the first group such points as outputs of financial performance and to the second group belong such groups as quality, flexibility or innovation etc (Frock and Boadu, 2002). In the developing countries, there is a need to improve service performance of the organizations. It is very important for modern organizations to satisfy the customer’s needs as it is required by new market conditions (Carraher et al, 2006). It is convenient to assure certain degrees of stability of performance in the market, to guarantee reliability of the organization’s performance. ... Other companies from public service sector from Singapore have focused their attention on the following factors: service quality guaranteed to their customers and clients. As far as we can see, there is promotion of an evident client-based approach in the service performance of Asian organizations (Marsh et al, 1999). Accountability and availability of services provided by the organizations is of crucial importance nowadays (Jones, 2001).  In small businesses and international companies it is of high importance to develop relevant strategies to meet expectations of customer, increase output of the company and keep it balance with the company’s input. We can confirm these suggestions by the following fact: â€Å"It is observed that performance of Indian industries for many measures differ significantly on the basis of national and international standards†¦such aspects as level of inventory, manufacturing cost, employee turnover rate and percentage rejection are related to such issues as services delivery speed, flexibility in production, labor productivity, capacity utilization, satisfaction of employees, customers and suppliers† (Carraher et al, 2006). As far as we can see, the companies of the Eastern region are concerned about appropriate innovations and improvements in their performance. Conclusion The role of service performance measurement in the assessment of every organization’s activity in the market is very important. Different advancements in companies’ services signify an essential breakthrough in the area of service performance of organizations. It is relevant for the modern companies to focus on various

Jean Watson's Caring theory Term Paper Example | Topics and Well Written Essays - 750 words

Jean Watson's Caring theory - Term Paper Example Nursing theory aims at providing the principles that underpin practice and hence help in generating further nursing knowledge. They therefore help in simplifying the nursing profession because they lay out procedures and guidelines that should be followed by nurses while undertaking their duties and responsibilities (Sitzman & Watson, 2014) . Therefore, there must be an agreement in the professional literature on these nursing theories so that confusion, that has caused many people to dismiss them as irrelevant to practice, may not arise. This confusion must be avoided so that importance of nursing theories in practice is embraced (Watson & Watson, 2012). In this article we are going to look at Jean Watsons Philosophy of Nursing. This is a philosophy of science and caring that assists in the examination of the relatedness of ALL and hence comprises human caring processes, human science, phenomena and experiences (Sitzman & Watson, 2014). The discussion will be divided into four sections: Section one contains an analysis of the importance of nursing theory, in general, to the nursing profession; Section two is a summary of key concepts and relationships among the concepts of the selected nursing theory; Section three presents a discussion of how the selected nursing theory views nursing leadership, nursing education, nursing informatics, or health policy, along with 2 real-life examples illustrating the views; Section four is the conclusion. Firstly, nursing theory helps in predicting, describing, and explaining all the phenomena of nursing. This ensures that the phenomena are well understood especially by the nurses in order for them to carry out their day to day duties and responsibilities effectively (Watson & Watson, 2012). Secondly, the nursing theories should aim at providing the basic foundations of nursing practice. This in turn helps in generating further

Regional economy Essay Example | Topics and Well Written Essays - 1000 words

Regional economy - Essay Example Regarding political context, consolidated investments in Research and development activities are particularly promoted to be enhanced, especially in business sector. Correlation analysis of the European Union Research and development policy, higher education activities, innovative business participation and regional economic growth justifies the European Union Research and development policy and financial mechanisms applied in the European Union regions, where coherence is stimulated. According to the conducted research it can be stated that in these regions expenditure of business sector on Research and development activities increases the GDP per capita in PPS, the labour productivity per hour worked, but governmental sector expenditure on Research and development activities has a small negative influence on the GDP per capita in PPS. Higher education sector expenditure on Research and development activities in these regions induces the increase of the number of students, but no in fluence on economic indicators is noticed. However, the correlation analysis shows the differences exist regarding the influence on regional economic development between the different regions of the European Union, the USA and Japan. Some premises could be made, which may create difficulties in the European Union regions, where cohesion is stimulated, to implement some financial and management mechanisms, aimed to stimulate Research and development activities, and that are used in the European Union regions, where cohesion is not stimulated, in the USA and in Japan. Paragraph Sources:- i. European Communities (2006). Creating Innovative Europe. Report of the independent expert group on R&D and innovation appointed following the Hampton Court Summit and chaired by Mr. Esko Aho Luxembourg: Office for Official Publications of the European Communities ii. Eurostat (2009). Accessed on 2009-01-10 by http://epp.eurostat.ec.europa.eu/portal iii. Melnikas, B.; Dzemydiene, D. Evaluation of Re gional Economic Clusters In Central And Eastern Europe. Intellectual Economics. 2007, 1: 46–54. 2. How has regional policy within the union developed in an attempt to promote cohesion and balanced geographical growth Substantial progress has been made in understanding the sources of uneven economic Development at the regional, national and international scales, but no single theory or Disciplinary perspective is up to the task of such understanding. This literature review Suggests that traditional theories of economic growth have been complemented by three Principal advances in theory and measurement: economic geography, and especially Theories of the relationship between transport/trade costs and spatial agglomeration; Economic growth theories and especially those that focus on the sources of innovation And knowledge-creation in the economy, and on their territorial distribution; and Institutional theories, which centre on the capacities of economies to absorb knowledge And innovate, to organize them efficiently, to adapt to change, and to avoid lock-in By inefficient practices or rent-seeking interest groups. Taken together, they go a long Way toward

Naked Economics Essay Example for Free

Naked Economics Essay Baumbach AP Macro Response Paper â€Å"Making money takes time, so when we shop, were really spending time. The real cost of living isnt measured in dollars and cents but in the hours and minutes we must work to live (5). † After reading this sentence, I felt a little confused about what the author meant in this sentence. However, after reading the inflation example about stockings and cell phones, I truly do understand and agree with this quote. As the author explains, just because the price goes up, doesn’t mean that the cost of living has gone up. By factoring in wages people make per hour and comparing that with the price of an item such as stockings or cell phones, the cost of living can in fact be lower than it once was. It all depends on how much time of work is needed to acquire the item desired. Using this method, as the author elaborates, is really how we determine if the cost of an item costs more than it once did. Along with the importance of cost of living, the Real GDP and Real GDP per capita also play an important role in our economic growth. While talking about GDP, the author states the feelings of Americans by stating â€Å"Indeed, if we all believe the economy is likely to get worse, then it will get worse. And if we all believe it will get better, then it will get better (12). † I believe what the author means by this is that we decide whether the economy goes up or down based upon how we feel as a society about spending. The more we spend, the greater real GDP becomes which allows more investments to occur. Because this happens, our economy will continue to expand and do well leading to a respectful amount of inflation along with that. On the other side, when we feel that the economy is likely to become worse, we cut back on spending causing real GDP to go down allowing businesses to invest less forcing them to lay off people (greater unemployment) leading to a worse economy. It’s a continuous cycle; the people determine how the economy performs based on how much consumption, investing, government spending, and net exports occur. Furthermore, the after the national financial crisis of 2008 occurred, President Obama passed a stimulus in 2009, hoping that we could pull ourselves out of the recession. Even though the post-effect wasn’t extremely positive due to speculation of the economy, I thought President Obama did the right thing to pass the Stimulus. As the author says, â€Å"A bad stimulus is better than no stimulus, and a bad stimulus is what we got (18). † Instead of letting Americans live in chaos and fear for many more years, Obama decided to act with a fairly responsive stimulus. Of course, the stimulus wasn’t as effective as many hoped for, but it was a step in the right direction. As a result, the stimulus did little effect on the economy, but I believe that it had a large effect on American morale. The stimulus provided 2 to 3 percent GDP growth and provided millions of jobs to Americans which is perhaps some of the best news many received in the past two years. Even though Americans may have spent or invested in the short spurt of the stimulus, it allowed Americans to become more confident with their spending and investing instead of saving it all again. In addition, the author talks about borrowing and how economists view the budget differently than accountants. Economists seem to be more fluctuating about the amount of spending we do as long as we pay it back while accountants are all about balancing the budget. Based on that being said, the author proclaims that â€Å"As a nation, we are consuming more than we are producing, and we have to pay for the difference somehow (23). I believe this to be a bad thing because there have been no positive signs of our debt becoming any smaller which can cause economic destruction in the future. The author contradicts his previous quote by stating â€Å"countries that have gotten themselves into financial trouble are usually running large current account deficits (24). † I feel that we are one of those countries that have maintained a large current account deficit. If we continue to spend more than we are producing, then it is inevitable that the American economy will collapse.

The Theories Of Motivation Psychology Essay

The Theories Of Motivation Psychology Essay Motivation can be defined as giving a reason, incentive, enthusiasm or interest that causes a person to adopt a specific action or behavior. A simple example could be that our act of eating is motivated by hunger. We can classify motivation into two main types: Intrinsic motivation: when people do something for pleasure, importance or desire (internal) Extrinsic motivation: when external factors motivate a person to adopt a certain act or behavior(external) (Lionel, 1994) Theories of motivation: Incentive theory: A tangible or an intangible reward is given after the occurrence of an action/behavior with the intention of causing the behavior/action to occur again. Some studies show that if the reward is given quickly, the effect is greater than if the incentive is given after increased passage of time. This repetitive action-reward combination makes the specific behavior a habit.(Robert, 1995) This theory is promoted by many famous behavioral psychologists such as B.F.Skinner and emphasizes that if actions are positively received, people are more likely to carry them on again and again while if they are negatively received, people avoid carrying out those acts/behaviors again. Incentive theory differentiates itself from other theories such as drive theory in terms of behaviorism in such a way that it involves positive reinforcement i.e the act is reinforced to make the person happy and encourage him to carry it on again for example a person knows that eating food or drinking water will make him satisfied and happy, while in the drive theory, use of negative reinforcement is made i.e the stimulus has been associated with the removal of the punishment for example a person knows that when he will consume food if he is hungry, it will eliminate the negative feeling of hunger.(Wilson,1992) In simpler words, incentive theory suggests that people are motivated to do things because of external rewards. Behavioral concepts such as association and reinforcement play an important role in this theory of motivation.(Wilson, 1992) Drive reduction theory: This theory emphasizes that people have certain biological needs or drives (example hunger, sleep and sex) and as the time passes, the strength of the desire increases if it is not fulfilled or satisfied. Upon satisfying the drive, the strength is reduced and the organism returns to a state of homeostasis. In simpler words, people are motivated to carry out some actions in order to reduce the internal tension caused by unmet needs. An example of application of this theory is that when you drink a glass of water to reduce the internal state of thirst. Another example is if we were hot, we would seek for a shade, this seeking for shade and drinking glass of water is an example of drive reducing behavior. The problem however, faced with this theory is that the drives are not always, purely motivated by physiological needs. For example, a person may smell freshly baked bread and want to eat it although he has already done his breakfast little time ago. In this case the drive hunger is not motivating him to do this action but he is just eating the bread because he is attracted to the smell and he knows that a freshly baked bread tastes very good.(Lepper, 1995) Maslows theory of hierarchy of motives: Maslow emphasized that once our basic needs, which ensure our survival are met, our attention is diverted to our relationship with others, self esteem and fulfilling personal potential. (Maslow, 1970) Physiological needs are the first needs (hunger, sex etc) that need to be satisfied. Safety needs are listed as second needs and these mainly mean the feelings of security that the world is a safe placefor an individual to live. Belongingness and love needs are listed as third most important need which refer to being loved by others and accepted so that the individual can also give love to others. Esteem need is the fourth most important need. This means that a person has feelings of his self esteem which can be achieved through receiving respect from other people and recognition. Self actualization refers to reaching ones own unique potential. The final need is to find a meaning in the world beyond ones self or self transcendence.(Whyte, 1980) This hierarchy of needs is drawn in a shape of pyramid with the most important need starting from the bottom: Arousal theory of motivation: This theory suggests that people carry out some specific actions in order to increase or decrease their levels of arousal. More clearly we can say, that this theory motivates us in order to maintain our arousal level at an optimum point, not below it, not higher. A clear example of application of this theory could be when the arousal levels gets below the optimum point, the person may go to watch a movie or go for a jog. This is likely to boost up his arousal level. Similarly, if the arousal level gets high, the person is likely to seek ways in which he can bring it down, i.e ways that make him relax such as meditating or reading a book.in monkeys, curiosity motivates them how to open a latch door or a window. (butler, 1954). This theory is very popular both in the field of psychology or physiology. It was originated by Lindsley. According to him, too little stimulation can cause a person to get bored while too high level of stimulation can cause anxiety, which results in sensation seeking. Such sensation seekers are more impulsive and likely to participate in risky behavior. Impulsivity refers to inability of a person to judge the consequences of a risky action he is going to perform. Such impulsive people might not be able to correctly process cognitive information.(lynam and miller, 2004) Instinct theory of motivation: In accordance with this theory, people behave in specific way because they are evolutionarily programmed to. People do not actually learn to behave like that, it is an inborn behavior. A clear example of such a behavior is the migrations that occur in animals world.(forbes,2011) William james created a list of instincts which included: Modesty love Attatchement Play Fear Anger Shyness However, the main problems faced by this theory were that it did not explain behavior, but just described. It described the effect of genetics and heresity on human behavior. Most of our behaviors are not unlearned and thus, these instincts are not likely to motivate us. According to Sigmund freud, human behavior is driven by two biological instincts: eros and thenatos, the life instinct and the death instinct respectively. The life instinct includes sexual motivation, the death instinct includes aggression motivation. He suggested that people should handle these aggressive instincts carefully and non-violently by engaging in competitive activities.(steven,2002) William mcdougal also pioneered an instinct theory, in his theory, instincts compose of three parts; perception, behavior and emotion. Humans have perceptual predisposition to focus on stimuli that are important to his goals. Humans have the drive and energy called the emotional core between perception of the goal and the movement towards it. Mcdougal listed 17 instincts including: Hunger Rejection of particular substances Curiosity Escape Pugnacity Sex Maternal/paternal instinct Gregariousness Self-assertion Submission Construction Acquisition Crying Laughter Comfort Rest Migration (steven,2002) Cognitive evaluation theory: This theory suggests that there are actually two types of motivation; intrinsic and extrinsic which correspond to two types of motivators: Intrinsic motivators; that come from actual performance of the task e.g achievement, responsibility and competence Extrinsic motivators; that come from a persons environment or controlled by others e.g pay, promotion, feedback and working conditions. Any of these could be a more power motivator for an individual.(Lepper,1995) Intrinsically motivated people perform mainly for their own satisfaction and achievement.if they start to believe that they are working for pay or work conditions or for any other extrinsic reason, they begin to lose motivation. It emphasizes that powerful extrinsic motivators can decrease a persons intrinsic motivation, especially if the extrinsic motivators are believed to be controlled by others by the individual.(Lepper, 1995) Hezbergs two factor theory: According to hezberg, two kinds of factors are likely to affect motivation, and they do it in different ways: Hygiene factors: if these are absent, an individual is motivated. However, their presence has no perceived effect. These are the things that when u take away from a person, he gets dissatisfied and tries to take them back. Examples include decent working conditions, pay, security, company policies and interpersonal relationships. Motivators: these are factors whose presence motivates. Their absence does not cause dissatisfaction but just fails to motivate people. We can say that hygiene factors cause dissatisfaction while motivators cause satisfaction. The two scales are independent and one can be high on either or both.(Piers, 2007) MEASUREMENT OF MOTIVATION Measurement of motivation can be classified into two types: Measurement of social drives Measurement of biological drives (Chavajay, 2002) Measurement of social drives can be done through the following ways: Personality questionnaire Projective techniques Situational tests Observation Interviews 1-personaity questionnaire: in these questionnares, subjects are asked as to how will they respond to certain situations or conditions. Various tests are used in these questionnares such as interest inventory, Minnesota multiphase personality inventory and California psychological inventory. (Chavajay,2002) 2-projective techniques: these present simple and ambiguous stimuli that allow the subject to respond with projection of both sexes in their personality. These tests are conducted by showing abstract pictures, writing stories to subjects and include other tests like Rorschach inkblot test and Thematic Apperception Test. Psychologists have experienced that these tests can provide valuable insight into ones personality. However, it is easy to misinterpret the responses and an inexperienced tester can misuse the information that is collected. Projective tests are also known as objective tests. 3-situational tests: social drive or affiliation can be measured by giving a person choice between waiting in a need to achieve or the need to affiliate with others such as drives for works, compliance drives, social approval drives, self actualization drives. 4-observation: observation can be defined as watching an individuals behavior over a period of time. It can be done in natural environment or in clinical settings. Through observation, psychologists also try to know about behavioral problems. 5-interviews: its a way to gather information face to face from the person who is being evaluated. A successive interview is that in which the interviewee is made to talk openly about his feelings, drives and experiences.(Chavajay,2002) Measurement of biological drives can be done through following ways: Speed of learning of individual Preferences shown by an individual when given choices between more than one goal Rate of response of an individual Amount of obstruction required to prevent the animal from reaching a goal Action of nervous system Amplitude of a response Gross motor activity of an individual The stimuli presented can be varied and can be internal or external. (Chavajay, 2002) LISTS OF PRIMARY AND SECONDARY MOTIVES Primary motives are also known as biological moitves have a definite physiological basis and are biologically important for an individuals survival. These arouse the behavior of an organism in directions that lead to a change in the internal environment. Sources of biological motivational needs include increase/decrease simulation, activate senses, decrease hunger, thirst, discomfort and maintaining homeostasis, balance. (Harter, 2011) The primary motives consist of: Hunger Thirst Pain Sexual drive Air or need for respiration Fatigue Sleep Maternal drive Secondary motives are individualistic in nature as they are related to self esteem, self exhibition, self security, self freedom and self assertion. These are also known as psychological motives and are very important in the development of an individuals behavior and personality.(Harter, 2011) The secondary motives include: Need for affiliation Need for approval Need for achievement Need for security Curiosity motive Competence motive Power motive Aggression motive Self actualization (Harter, 2011)

What Are Poor Listening Skills :: essays research papers

Speech Communication Listening Paper   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  What are Poor Listening Skills?   Ã‚  Ã‚  Ã‚  Ã‚  As a freshman in college it is extremely overwhelming. You have to maintain good grades and a healthy social life- grade come first of course. However, it can become difficult to learn the material because many kids develop a decrease in attention span. That’s where listening skills have to be established. I find myself losing focus in some of my classes. It was good to know that I wasn’t the only one.   Ã‚  Ã‚  Ã‚  Ã‚  One class in which I have observed poor listening skills is psychology. I’ve noticed the same thing a couple of times actually. The class consists of about forty students, of which a little more than half show up. The ones who do show up walk in half awake. They all seem tired and they carry a big cup of coffee. You have the few who pretend to care or at least make themselves care by sitting in the front row of class because they know they can’t fall asleep there. And finally the ones who take the seats behind the tall kids and all the way in the back of the classroom.   Ã‚  Ã‚  Ã‚  Ã‚  Well one day while practicing my daily routine of not paying attention I noticed various listening barriers. For one, I know that many students have no interest in psychology. Especially with the fact that right now we’re learning about the biology of psychology. Basically, it is pretty flat material that isn’t something that might interest kids at 9:30 in the morning. Another barrier is the fact that the speaker is susceptible to criticism because of the way she delivers her lessons. She has a monotonous tone of voice that makes her seem jaded to teaching her class. We also lose interest of what she is saying because he follows the textbook practically verbatim. She doesn’t add any â€Å"spice† to the lesson.   Ã‚  Ã‚  Ã‚  Ã‚  Another type of barrier is that some kids fake attention. They seem to be taking notes and I’m pretty sure they actually think they’re paying attention and taking notes. But I’ve noticed their papers and see a collection of doodles. Basically they have adapted themselves to â€Å"listening† while they actually aren’t.  Ã‚  Ã‚  Ã‚  Ã‚  This is the most common of the barriers that I have noticed. Many kids try to avoid losing focus by sitting at the front of the class.

Balance Of Power :: essays research papers

The Balance of Power Throughout the semester, a theme that has guided our thoughts has been the idea that the self is the capacity to have capacities. Through what we have read, written about, and discussed, we have been trying to come up with our own answers to the questions about the self; what a capacity is, how we find them, which ones are essential to human flourishing, what we do with them once they are found? Yet all of these questions lead us to answer that final and defining question of "what is the 'truth'?" A capacity is a capability or a realized power in a person. Some of the authors that we read throughout the semester believed that these capacities must be implanted into us, and then nurtured and trained. C.S. Lewis says that, "The task of the modern educator is not to cut down jungles, but to irrigate deserts."(1-p.27) However, in this statement he contradicts his own belief. In order for irrigation to work and make things grow, there must be something there beneath the surface to begin with. This is exactly my belief. I agree with Lewis that our capacities must be trained and educated, but those that are essential to human flourishing are inside our hearts waiting to be uncovered. But how then, do we go about uncovering these capacities? The answer is so simple, and yet far to complex to completely explain in one paper. It takes thought. In fact, thought is the best example of a capacity. No one can teach thought. It is an innate quality of all human beings. However, thought is not complete in its original state. We must train and educate our ability to think. We can train it to be analytical, critical, evidential, logical, careful, clear, subjective, objective, etc. The list could go on and on. We can 'irrigate' it and watch it grow. But that is assuming that it is there in the first place. Kierkegaard was on the right track to uncovering what is inside of us. He believed that it would take subjective thought about ourselves, not being detached from our feelings, but letting our emotions be our guide to what we truly believe. However, subjective thinking alone cannot decipher what capacities are essential to our lives. It gives us a place to start from with what really matters to us in our hearts, but it is clouded by our biases and prejudgements.

Stereotyping Girls Who Drive Trucks :: Sociology

Stereotyping Girls Who Drive Trucks There is nothing more thrilling to me than being a girl who drives a truck. The sense of power you get almost makes up for the harassment. Driving a truck as a female automatically places you in one of two categories, whether they're true or not. You are either the cute lil' thang in Daddy's big pick-up, or you are a bull dike. Don't worry; there are ways to tell which category you're in. Should you be the cute lil' thang, you might be a little chunky or just plain little. You cannot however, be fat. One probably wouldn't want to be very tall either. Your pants should always be really tight, and skirts should be really short. These should always be worn with really small shirts. It should be noted that just tight or short, etc. is not accepted. "Really" must precede any adjectives. You should also thoroughly enjoy being called "sugar," and "darlin'" by mechanics trying to rip you off. Your truck must be really big and new. Even ridiculously big, and you should have trouble driving it (or at least give the appearance of such). Acrylic nails are big with this group, but not too long, and always maintained. The best advice is to imagine this group the cheerleaders of the road workers. The second group of lady pickup drivers is a substantially less desirable category. To be in this group, you need to be either skinny or fat. There is no in between. The hair should be worn in a ponytail or braid; a buzz cut is also acceptable. The lady mullet makes an occasional appearance as well. Cowboy hats (not the cute kind) and roper boots are good, and a big belt with lots of keys. If this is too much, a t-shirt and khaki shorts work too, as long as you promise to wear ankle socks and sandals. You truck should never be 4-wheel

Future of Indian Democracy Essay

For the use of the term â€Å"democracy† as referring to a system involving multiparty elections, representative government, and freedom of speech. Democracy is a form of government in which all eligible citizens have an equal say in the decisions that affect their lives. Democracy allows eligible citizens to participate equally—either directly or through elected representatives—in the proposal, development, and creation of laws. It encompasses social, economic and cultural conditions that enable the free and equal practice of political self-determination. India is the largest democratic country in the world. All around the world, India’s democracy is taken as an example for the countries all over the world. But the real question is this type of democracy really beneficial for our country. Where is it taking our country in the near future? What is the future of Indian democracy? In India anybody can stand for elections and win to became member of legislative assembly of that area. Anybody can become prime minister, chief minister. But is this a good thing? Developed Countries like USA have highly educated people as their leaders. For a developing country like India where proper measures need to be taken for development, uneducated officials are useless for the development of the nation. The future of our country is in the dark as most of the ministers and leaders are less qualified or uneducated. Corruption is in the roots of our system. Most of the money sanctioned for development of the country such as roads, schools l, colleges, etc is consumed by oh our corrupt leaders. Most of the money we pay as taxes is eaten by our leaders. There is no strict measure for verifying or trying these leaders. The five year form of government is a curse for our country. All the ruling partiers enjoy the ruling power for the first four years and In the last year many rules are implemented to lure the voters and gain votes of the people. In thinking about Indian democracy and its future prospects, commentators have lavished far too much attention on â€Å"politics† in the narrowest conception of the term. There is much speculation, for example, on whether India might move towards a two-party system or some variation of it, with the Congress and the left parties constituting one bloc and the other bloc being constituted by BJP and its allies. But this kind of scenario has little room for parties such as the Bahujan Samaj Party (BSP) and the Samajwadi Party (SP), which together dominate politics in Uttar Pradesh, where efforts by the Congress to reinvent itself do not hold much promise of success. In the General Elections of 2004, the Left Front won 60 seats and came to hold the decisive swing vote. While so far the left has shown little inclination to revolt, and West Bengal is rapidly retooling itself to become attractive to the corporate world and foreign investors, the possibility of genuine and irreconcilable differences developing between the Congress and the Left Front should never be minimized. The wisdom and resilience of ordinary people has been exemplified not only at the ballot box, but in grassroots movements and cultural practices of syncretism. Secondly, the Constitution of India remains, despite attempts to subvert its emancipator provisions, a document and a vision that continues to hold out the promise of equality, justice, and opportunity. It has survived the wreckage of an authoritarian executive and will outlive the Supreme Court’s present disposition to allow massive land grabs in the name of progress and development. Thirdly, though Mohandas Gandhi’s assassins never seem to rest, the specter of Gandhi remains to haunt, guide, and inspire Indians who are resistant to everything that passes for â€Å"normal politics† and have not entirely succumbed to the oppressions of modernity. As I have elsewhere written, Gandhi took great risks and was not in the least cowed down by history, the sanctity of traditions, or scriptural authority. Some six decades ago, Indians entered into a tryst with destiny. Now is the time to gamble everything on the unique experiment that constitutes Indian democracy

Panera Bread Essay

What are the Panera Bread’s primary sources of competitive advantage? In your judgment, are these sources of advantages sustainable? Why or why not? Panera’s primary sources of competitive advantage are: (1) the distinctive nature of its bakery products, (2) its brand strength, (3) the atmosphere of its restaurants, and (4). its position in the restaurant industry Yes,Panera Bread Co. (NASDAQ: PNRA) operates the signature restaurant chain Panera Bread, selling hand-crafted breads, sandwiches, salads, and drinks. Panera Bread bakery-cafes are often associated with the concept of â€Å"fast casual†, a mixture between fast food and more upscale casual dining. Customers still pay for their food at the counter, like a traditional fast food restaurant, but Panera arranges tables and chairs to be conducive to group meetings. Most Panera Bread restaurants are located in suburban strip malls and regional malls. As of December 29, 2009, Panera had 1,380 bakery-cafes, spanning 38 states, as well as some locations in Canada. Traditionally, companies like Panera have suffered in recessions, which decrease the frequency with which consumers eat out at restaurants. 1] However, Panera’s strategy during the recession has been â€Å"to stay consistent and not to react to the recession†, keeping costs constant and offering new salads and sandwiches. [2] As a result, Panera’s â€Å"fast casual† niche (between casual dining and fast food) contributes to its relative success; this positioning allowed it to avoid discounting wars and maintain its margins by attracting customers with a higher quality product perceived to be a good value for the money. Panera bread has a great meal of Bacon Turkey Bravo with 28G of fat per meal.

A Comparison of “Everyman” and Christopher Marlowe’s “Doctor Faustus”

A Comparison of â€Å"Everyman† and Christopher Marlowe's â€Å"Doctor Faustus† Everyman and Doctor Faustus are both Morality Plays, these are specifically plays that existed within the Medieval period. They were popular during this period as they were intended to instruct the audience in the Christian way and attitudes to life. The morality play is essentially an allegory written in dramatic form. In the fourteenth Century, morality plays were mainly based on the seven deadly sins as in everyman with each character representing each sin. Everyman centers around allegory. It focuses on the allegorical representations of moral issues with the inclusion of figures that represent abstractions of the issues that are confronted. Doctor Faustus follows the general five-act structure of an Elizabethan Romantic Tragedy. However Christopher Marlowe used the structure of an older Medieval form of English Drama, the morality play as a model. Morality plays tended to show the moral struggle of mans soul and the conflict of good and evil. This is evident in the play of Doctor Faustus who is embroiled in a battle between the temptation of the devil and God. You could argue that Doctor Faustus is not classed as a morality play. Because in the tradition of a morality play God and the devil are external forces that affect the individual. However, in Doctor Faustus it is far more of an internal drama inside Faustus? own mind. Both are entirely didactic in nature, they were made with the intent to educate their audience in one respect or another. There was a moral to each that conveyed similar messages. Therefore the term ? morality play? correctly defines each one. The medieval time period in which Everyman was written contained a society that revolved around religion (Ecclesiasticism) The fact that Everyman can get nowhere without turning to religion directly reflects on the attitudes of the middle ages. There is constant references to the beliefs and ideas of the Catholic Church such as confession, penitence and the Virgin Mary this suggests the catholic centered society in which the play existed. It concentrates on the qualities of the catholic religion that are important in the journey to heaven. Everyman is a symbol of the human condition and how t is understood by medieval Catholicism. Whereas in the sixteenth century in which Doctor Faustus was written, saw a shift of Christian ideals. No longer was there only the strict belief in God but also the equal belief in the existence of the devil and the ? work of the devil.? The medieval world placed God at the centre of existence, leaving the individual and the natural world in second place. The emergence of the Renaissance is evident in Doctor Faustus by the clash between the church and the introduction of knowledge through science. The Reformation caused a dramatic change at that particular time, England had converted from predominantly catholic to a protestant country. This shift becomes apparent in Doctor Faustus in the scenes with the Pope. The Renaissance was also a time when the bubonic plague was at its peak of destruction. As a result the plague was a great concern of the theatre, audiences and writers. The plague was a large part of Marlowe? s life and work. Marlowe refers to the plague regularly in Doctor Faustus with examples such as ? A Plague on her.? Here Marlowe is using specific language to reflect certain aspect of the precise period, being Reformation. When considering the audience of each play, this can again create disagreement concerning the meaning of the term ? morality play.? Morality plays, as I have mentioned like Everyman, primarily express aspects of moral doctrine to the audience. In the Play Everyman, the anonymous author may have been a priest or teacher who was explaining the Christian values to an uneducated society. It is written by and for people of catholic religion. This would fit accurately into the description as a ? orality play.? However, some may argue that Doctor Faustus is more comically delivered as opposed to morally. Elizabethan audiences often viewed great tragedies such as this in a slightly humorous manner. Scenes such as the one with the Pope? s food and drink being stolen highlights this point. Also Marlowe includes numerous comical characters such as Wagner and Faustus? servant. Therefore ca n we still group this together with the other morality plays such as Doctor Faustus? Contrary to this, it is clear that the audience of the play Doctor Faustus are not simply an audience of ? Commoners or clowns,? they have to employ a certain level of intelligence and education to understand the symbolism and allegory present in the play. We can acknowledge the play of Doctor Faustus as one from the Elizabethan period as its verbs differ from modern day usage, with phrases such as ? What see you and ? You look not well.? Also Elizabethan playwrights wrote in blank verse or iambic pentameter, as its evident here. Marlowe uses various Christian phrases to summon the devil, who is providing the power. The most obvious reference to Christian language is shown through Faustus? Latin Chant which is used to raise the devil. Marlowe? s technique of hyperbole is demonstrated by his regular usage of blasphemy in the play. By using exaggeration like this, Marlowe is affecting the audience? s perception of the character of Faustus. The language used gives the character heroic stature. Contrast to Doctor Faustus, The language in Everyman is solely based on religion. There is reference to the original sinner Adam and the seven deadly sins, this mainly focuses on the notions of Christianity. The language used in both Everyman and Doctor Faustus represents the conflict between power and Christianity. In conclusion, Marlowe borrows many of the conventions of a morality play especially with the inclusion of the good and bad angels. This symbolizes his divided will. This is mirrored in the play Everyman where there is an obvious spiritual crisis of an individual who must chose between good and evil. Both Everyman and Doctor Faustus effectively reflect the periods in which they were written. Faustus is the product of an era that was deeply torn, it stands in the threshold between two periods-The Renaissance and the Middle Ages. It includes the notions of Good and evil, sin and salvation, as did religious dramas of the medieval period such as Everyman. Although some may see this comparison as the rejection of the medieval due to further emphasis on the individual rather than God. After all, the opening scene of Doctor Faustus was praising science and magic in favour of God. So where do we draw the line? Everyman statically reflects the period of medieval whereas Doctor Faustus focuses on the actual change in that particular period of the Reformation. Therefore it is possible to see the alteration from one period to another.

Communispace Essay

Communispace offers a unique process for administering market research. It offers a view into the minds of the customers of a brand by building brand-focused online communities in order to enable members to communicate with each other and generate focus groups to discuss the product. A community is built as a long-term project; it continues to produce valuable information for companies over the course of its existence. The business model utilized by Communispace helps to provide facilitation and management powered by technology and innovation. Communispace differentiates itself by focusing on the strategy of building online communities that act as an invaluable resource for testing ideas, generating feedback and exploring customers’ mindsets. Communispace can begin its analysis within 24 hours of launching an online community as it reaches out to a particular subset of people that would be most interested in commenting on and speaking about a particular product. A Word of Mouth campaign utilizes a different strategy. A targeted community would receive the product in the mail and would then ideally spread word around about the product to friends and neighbors. This campaign, while a beneficial tool for market research, was not a tool that Communispace utilized. There were many competitors that were better at this method. Simmons is a highly recognized FMCG company holding 20 brands that are found in over 95% of US households. Simmons wanted to promote its new organic product for weight conscious consumers via Communispace using word-of-mouth. The business problem being faced by Communispace was that it could not determine whether it would be undermining its strengths and strategy by taking this type of project or whether it would be detrimental to turn such an influential client down. The case states the communities are built on the foundations of sense of trust and the feeling that their contributions are really making a difference for the company. Communispace built its business on a strategy that reached potential customers by building online communities and did not serve the purpose of receiving a free product and talking about it outside the community. As Julie Wittes Schlack, Senior Vice President of Innovation and Design and a cofounder of Communispace points out in the case, the company’s growth depended solely on its core competency. Moreover, due to low entry to barrier into this particular arena of market research, there were many other competitors that had built their competitive advantage on doing word of mouth campaigns. So another problem that Communispace would be to weigh the options of benefits gained by entering into this WOM arena where they have no real advantage versus the damage they might incur by compromising on their core competency. In my opinion, Communispace should focus on the strategy that has defined them and not sacrifice their identity and corporate strategy. From the success and expansion of Communispace it is clear that they have gotten their process for building communities down to a science, thus allowing companies to not only to listen, but learn. Flipping this model on its head not only would completely alter the process in which companies engage in with their community, but it would also make for a far less exact science in what Communispace does? Moreover, word of mouth is something that can’t be manufactured to find success repeatedly, rather it should happen organically and not by force. Hence, making that a core competence for Communispace would prove exceedingly difficult because it is difficult to draw the valuation of a successful WOM and then repeatedly recreate its success. That is how would Communispace measure the effectiveness of the WOM campaigns? In the present scenario, they can provide their clients with reports and analysis on the conversations in the community, but how would they measure how effective their members are outside the community? Though advertising and creative marketing campaigns can spur word of mouth, a community approach would seem as a dishonest approach with a possibility of no results or backfiring on the credibility of the community. This, in turn would hamper the reputation that Communispace enjoys and might be detrimental to its social health in the long run as it would incite distrust amongst its community members which might lead to loss of present clients. The intense competition that Communispace will face, the potential loss of credibility of community members when they understand that the community is only for advertisement and the short-lived nature of WOM campaigns, hence, the campaign-fuelled business can undermine the long-time subscription model are reasons that support the decision to stick to their core services and not digress into an arena that utilises a model that is completely dissimilar to Communispace’s original one.

Egoism Essay Example | Topics and Well Written Essays - 250 words

Egoism - Essay Example The nurturing that each individual goes through plays a critical role in ethical subjectivism.  Without a doubt, human experiences define the perception of each individuals nurture and nature. In this process, ethical subjectivism is a byproduct of personal experience and holds no a truth since there is no absolute standard. It is evident that experiences define a profound judgment. Ethical subjectivism and minimum concept of morality clash because MCM is purely objective set of standards. MCM emphasizes â€Å"it is the greatest happiness of the greatest amount of right and wrong whereas Ethical subjectivism is purely a perception of one’s view regarding ethics. As mentioned above, self-respect does play a huge role because it diminishes approval of others. This is crucial for development and self-personal growth in my humble opinions because one is not tied to any other perceptions. Ethical egoism  is the normative ethical position that moral agents ought to do what is in their own self-interest. It differs from Kantian ethics because it differs from moral theories that avaries in this ream. It differs from psychological egoism, which claims one must take everything itno account. a. You and your significant other have been together for over a year. Your friends have started to point out that you do everything for this person. In particular, your best friend has pointed out that you no longer hang out with your old friends, you volunteer to do their chores around the house, and pay for many of the dates you go on. Additionally, you have neglected your own apartment and needs for the benefit of your significant other. S/he has asked you to skip work and take him/her to the doctor and run some errands around town. You just started a new job and you are not entirely sure of what the attendance policy is or if you can take off work. Considering all the facts and your history

Persuasive paper on global warming Term Example | Topics and Well Written Essays - 1000 words

Persuasive on global warming - Term Paper Example Thesis Statement: The purpose of this paper is to persuade the reader that global warming is a serious issue. It is a man-made phenomenon, with adverse impacts on the earth’s ecological system, and consequently on human, plant and animal life. The leading theory on global warming is that human industrial activity over the last century is the root cause of global warming, since it has been causing carbon dioxide emission into the atmosphere. Similarly, modes of transportation such as cars and buses increase the emission levels. Further, the burning of fossil fuels and clearing of forests result in production of carbon dioxide and other heat-trapping gases, which remain in the atmosphere for several decades and even centuries (Behreandt: 10). The accumulated gas prevents heat in the atmosphere from escaping into space, and the retained gas causes rise in the environmental temperature, termed as the greenhouse effect. This causes greater retention of heat by the earth, because carbon dioxide absorbs the earth’s heat radiation and acts like a blanket over the earth’s surface (Houghton: 9). The increased atmospheric warming results in activating natural processes that cause greater release of greenhouse gases. Michaels (p.50) states that â€Å"planetary near surface temperature has increased by approximately 1.5 degrees centigrade over the past century, and will continue at a higher rate for the next century†. The United Nation’s Intergovernmental Panel on Climate Change (IPCC), the American Meteorological Society, the American Geophysical Union, and the American Association for the Advancement of Science agree that â€Å"greenhouse gases accumulating in the earth’s atmosphere as a result of human activities, cause surface air temperatures and subsurface ocean temperatures to rise† (Behreandt: 10). The melting of ice from high altitudes and glaciers

The core marketing concepts and various elements of marketing process Essay

The core marketing concepts and various elements of marketing process adopted by Apple - Essay Example Apple is one of the most successful companies of the current world in the electronic industry (O'Grady 2009, p.5). In fact, the company has witnessed tremendous growth since 1984 becoming a household name. All these are attributed to the marketing concepts and processes it adopted in order to reach its targeted customers. Gill Amello, the former CEO of the company pointed out that Apple’s marketing concepts are based on the scarcity and social proof powers (O'Grady 2009, p.5). In this regard, in order for the company to reach its intended customers, it adopted the ‘Golden Circle† marketing strategy, which entailed the why, how, and what. The â€Å"why† implies that everything that Apple do is aimed at changing the status quo and thinking differently from the rest of the competitors. The â€Å"how† pertains to the products manufactured by the company. In this regard, Apple has been at the forefront in making quality and beautifully designed products, w hich are user friendly to the customers. This has seen the company outcompete many of its rivals in the industry. The â€Å"what† has to do with the computers, in which the company has ensured that all its computers are of high quality and affordable to its customers according to O'Grady (2009, p.6). Apple has also used technology as its main marketing tool targeted at reaching the early adopters who then markets the products to the rest of the people (O'Grady 2009, p.7). This concept is termed the Law of Diffusion of Innovation. To achieve this, Apple has a team of experts that analyzes the needs, wants of customers, and adopts innovative technology in accordance with their needs. This has been witnessed in the popular iPhone and iPads, which have indeed changed the world. With these technologies, Apple has made it clear to its customers that no other competitor can match it in terms of quality and value for money (O'Grady 2009, p.7). However, once the products have reached the early adopters, these customers do the rest by spreading the good news about Apple’s products to the rest of the world. Source: O'Grady, J.D. (2009), Apple Inc. West Port, CT: ABC-CLIO. Thirdly, Apple believes that the key to success lies on being different from other players in the market while at the same time understating the needs and wants of customers. Apple is one of the companies that have faced many challenges over the past decade as was witnessed in the failure of Macs to catch in an industry dominated by PC. The failure was attributed to the fact that the engineers and developers of Macs assumed that they knew the needs of customers, which was not the case. Apple changed the situation towards the end of 1990s with the introduction of iMac, which came in several beautiful colors. This resonated well with the needs of customers, thereby seeing its sales go up. In addition, iMacs was also well received by customers because getting into the internet with it was qui te easy and faster as opposed to the Mac. This is because iMac only needs a plug in to the line of the phone, a feature, which did entice internet users (O'Grady 2009, p.9). Apple also considered tapping into a new market by introducing new inventions that are more efficient and cost effective to customers. It is noted that by the time apple was introducing the iPod in the market, there was already the mp3 player. This gave iPod a lot of competition for customers. Therefore,

Aviation psychology Essay Example | Topics and Well Written Essays - 2000 words

Aviation psychology - Essay Example is successful tends to manage all of its employees from the bottom to the top and it stays conscious of the various values that are inherent in its activities. One of the most fundamentals aspects of airline management is that of building confidence and skills among employees and this is done to ensure that they become more productive. The building of confidence is conducted in a manner which works towards making employees getting over their past failures and giving them the ability to face whatever future tasks that they are given without the fear of failure. The latter has been found to be among the main reasons behind the low levels of performance in a variety of tasks within the industry (Desai, Roberts & Ciavarelli, 2006). The confidence building process is conducted from the time immediately after employees are recruited and since many of these individuals tend to come directly either from high school or college, they often bring with them many feelings of defeat in a variety of ways. For example, there are times when new recruits might come to the airline with the burden of having experienced past failures in exams, or fresh from em barrassing adolescent experiences which might have hurt their confidence (Nemeth, Wears, Patel, Rosen & Cook, 2011). In this instance, the management of the airline takes the responsibility of ensuring that these individuals are convinced that they can be winners if only they can believe in themselves and work with the airline to ensure that they develop their confidence. In addition to confidence building initiatives, these employees are also given the opportunity to develop their skills in diverse sectors of the company and this is done through taking advantage of more experienced employees who often provide guidance for the newer recruits (Iani & Wickens, 2007). The skills are developed in a manner which provides these individuals with the means of handling diverse matters while at the same time showing them how to conduct

Case study and analysis Example | Topics and Well Written Essays - 250 words

And analysis - Case Study Example Frozen food is also brought in from the kitchen and taken upstairs to the loft where the customers are seated (http://www.rom.on.ca/en/visit-us/shopping-dining/food-studio-caf%C3%A9). On the other hand, c5’s seating arrangement is in a lounge and there are no open spaces to view the kitchen. The lounge is however free from the kitchen noises as it uses a conventional system where the kitchen is far away from the lounge itself. c5 opens from Monday to Sunday between 11am and 3 pm but also has evening services where they have no minimum fee for food and beverages and the charges usually are $1000. According to the Royal Ontario Museum website, both food cafà © and c5 restaurant lounge offer great services including provision of 10% discount to the ROM (Royal Ontario Museum) members (Royal Ontario Museum, n.d., Shopping and Dining). The c5 restaurant lounge website (http://www.c5restaurant.ca/) portrays the restaurant seems as being more elegant and hence will attract highly rated and elegant clients and especially so because of their scenic location (at the pinnacle of the Michael Lee-Chin Crystal with its amazing architecture). It is designed in a lounge manner hence offering privacy, comfort, superb atmosphere most rich and highly classed people normally require and their menu is also on the elegance side (Medicoff, 2007). On the other hand, food cafà © seems to be a food court that is attended by â€Å"the common man† who is mainly in a hurry and does not mind the location, seating arrangement or comfort as long it is convenient enough to grab a quick bite and leave. This is the exact reflection of this cafà © with its open loft space seating around 350 people hence no privacy or comfort, there is noise from the open kitchen and a lot of diners and hence their equipment does not fully serve the pur pose and they may require to expand on their space especially during the peak season where there are many people and less production equipment to serve

Lawrence of Arabia Write Up Essay Example | Topics and Well Written Essays - 1500 words

Lawrence of Arabia Write Up - Essay Example tes, â€Å"History hardly offers a clearer case of a man born for a mission, of a life moving along a path pointed out by fate-even though twists in its course may have hid the direction.†(Hart, 1989, p, 3) In this article, the issues and incidents relating to the meritorious rise of Lawrence from a helping hand in the Military Headquarters of British, to an extraordinary leader, who led by example, is discussed. Apart from his military adventures, the account of his skilful role as a negotiator for the Arab interests with the Western Powers is also given. This man was appreciated by no less a person than Sir Winston Churchill, the then Prime Minister of Great Britain. He possessed excellent literary skills. The synopsis of the story goes thus. Lawrence is content to call him an ‘ordinary man’, but all extraordinary personalities are modest in saying thus about themselves. Born in Tremadoc, Wales, in 1888, Thomas Edward - known as Ned - was the second of five illegitimate boys. Sir Thomas Chapman fell in love with the family governess, Sarah Junner, left his first marriage, took a new name of Lawrence and remained unwed. â€Å"School†, he said later, â€Å"was an irrelevant and time-wasting nuisance, which I hated and condemned.†(Hart, 1989, p, 4)He appreciated the practical life and remained ever ready to face its harsh realities. Lawrence family settled in Oxford, and here Ned got the opportunity to go to school and university. As a youth his latent love for history and travel found outward manifestation, and he took fascination to explore castles and old churches. A study trip took him to Syria, where he walked over a thousand miles. He studied remote Crusader castles. After graduation, he decided to become an archaeologist. His thesis for his finals was: The Influence of the Crusades on European Military Architecture - to the end of the XII century. He arrived to the Middle East, to work in an excavation site in Carchemish from 1910-1914, in northern part

Organisational Behaviours and HRM Coursework Example | Topics and Well Written Essays - 500 words

Organisational Behaviours and HRM - Coursework Example rce management and staff management may differ in so many ways depending on the scope, nature of the roles and even the services with human resource management being broader in perspective in both compared to staff management that is narrower in perspective. They too have similarities. The similarities can be summarized in terms of; Payroll & Associated Tasks, new staff recruitment procedures, the documentation processes, and models. In terms of models, both focus on the significance of integrating personnel and human resource management techniques with organizational objectives (Armstrong, 2006) so that both can aim to achieve a common overall objective. The organizational behavior concept and human processes are quite basic in relationship. Organizational behavior concept manifest themselves as some regulations or guidelines that define how employees in a given organization should conduct themselves when they want to engage themselves within certain activities like politics, examples include; organization culture, politics, and ethics. Human resource management, on the other hand, is concerned with implementing the said concepts by doing whatever is necessary to develop strategies of setting rules for the concerned employees. Example, under the organization concept of organization culture, human resource will be concerned with acting as an amplifier of the organization culture using any communication means like employee orientation to help him/her understand the said culture. The same is true for other concepts. The primary responsibility of a human resource manager is to ensure that human resources are utilized and managed as efficiently and effectively as possible (Saiyadain, 1999). Particularly, he/she does; recruitment and selection as well as developing the workplace as required by the organization. He also sees through that all employees receive the required training that is relevant to their job. Others are; motivating employees, ensuring a balance

Mcdonald Case Study Essay Example for Free

Mcdonald Case Study Essay Mission Statement McDonald’s mission statement is: McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. Strategy McDonald’s competitive strategy competes on several bases, including cost, respond, speed, and health issue. Their strongest priority is â€Å"making customers happy†. Product Maturity McDonald’s in is the mature stage of their product life cycle. All the competitors are known and established. This means that they go for more of a cost structure to have a cheap product while still maintaining the MacDonald’s quality. Because the franchise maintains the same product line they can focus on cutting costs. Product Development Process MacDonald’s uses product development teams to gather many minds as a resource for ideas. This allows for the cooks, marketers, service representatives, and others to sit together and think from many different angles to come up with a product. When coming up with a product together, they try to identify potential target markets to penetrate or needs that are not being fulfilled. This is all done in a food studio in Oak Brook, Illinois. They then test the product in a small test market for 6 weeks. And then if successful there they expand the test markets to 800 to 1,000 restaurants. Ethical Performance McDonald considers priorities for food safety, product quality and costs. The facts are together with ethical, environmental and economic responsibilities. Moreover, McDonald had been pushing effort on animal welfare. McDonalds Recognized on worlds most ethical Companies List on 2009. Quality System At McDonald’s, quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively training each employee so that a high standard is set for the food they create. They also purchase their products from high class companies such as their fries from McCain and their drinks from Minute Maid. Process Strategy McDonald’s uses a process focus strategy by developing a system that can be used in every McDonalds you go in to. For example, when entering McDonald’s for a Big Mac meal, one employee takes the order at the counter and gets the drink, another is at the fry machine always making sure fries are made fresh, and a third employee is making the burger. Technology Strategy Along with McDonalds new approach to revamp its physical exterior image much is changing inside the restaurant itself from a technology aspect. Recently McDonalds has introduced WI-FI into many of their outlets providing customers with free access to internet to surf the web or check emails while they enjoy a meal or just a coffee. What McDonalds hopes to achieve with this is to create a more welcoming atmosphere where the food is still fast but the stay is longer and more enjoyable. The internet is one such feature where people can keep in touch while outside of the office without a need for rushing back but also McDonalds has introduced new flat screen televisions which play the local news. These technologic features with cozy leather couches and a new sleek interior look is intended to keep up with the technology changes that go on outside of the restaurant. The building itself is changing as well. McDonalds has introduced a new ventilation system in the building that quickly whisks the kitchen smells such as the burgers and fries outside of the dining room. No longer does the kitchen smell linger into the dining room providing a cleaner and more appealing way to dine within the restaurant. The kitchen is being constantly upgraded for faster and better service and McDonalds is currently looking at installing new grills that will enable them to provide their number one success all day; the breakfast menu.